The surgical procedure may end at discharge. The economics of that procedure do not.
Surgical care is undergoing a structural shift. Value-based payments, GPO consolidation, growing Medicare and Medicaid enrollment, and the migration of procedures to ASCs are pressuring hospitals to reduce length of stay, complications, and total episode costs.
These pressures are now extending into device categories that historically benefited from stable hospital-based demand. For Surgical OEMs, this changes the rules of competition.
The Strategic Shift from B2H to At-Home Care explores how value creation is moving beyond the hospital and why traditional feature-led product strategies may no longer be enough to defend margins. Increasingly, the value of a surgical offering is connected to what happens after discharge: recovery, complications, workflow efficiency, and total episode economics.
The eBook evaluates three emerging business models OEMs are using to respond: patient recovery pathway orchestration, home-enabled training ecosystems, and predictive risk combined with Device-as-a-Service. These models showcase how OEMs could move beyond one-time device transactions toward outcome-oriented services and recurring value creation.
However, moving closer to the patient creates new challenges. Channel conflict, working-capital pressure, clinical pathway boundaries, new distribution requirements, and the risk of hardware commoditization are among the pressing challenges.
So the strategic question becomes:
If surgical value is shifting beyond the hospital, where will your next margin advantage come from?
Through emerging business models, a real-world case study, key risks, and practical de-risking approaches, this eBook provides an insightful perspective on how Surgical OEMs can navigate the transition while protecting commercial value.
Download the eBook to discover how the shift toward at-home care could reshape surgical business models and what leading OEMs are doing to prepare.
[pdf_download_cta heading=”The Strategic Shift from B2H to At-Home Care” tagline=”How care is moving from facilities to the comfort of home.” pdf_url=”https://fzb.oha.mybluehost.me/website_dce3af48/wp-content/uploads/2026/09/the-strategic-shift-from-b2h-to-at-home-care.pdf”]