A renowned CPG client reached out to Stellarix to obtain a real-time synopsis of alternative surfactants used in hair care products. Our team mapped opportunities and benchmarked shampoos to identify innovative, eco-friendly ingredients that helped them strengthen their market position with new product formulation.
Client Background:
The client seeks a real-time overview of surfactants used in hair care products and mapping of other players’ activities in the domain.
Engagement Objective:
The engagement was centered on the following aspects:
- Identification of suitable scientific & patent documents describing surfactants and their application/use/impact in shampoos
- Identification of relevant shampoo products providing information related to their surfactants
- Benchmarking and giving a set of recommendations or suggestions
Client Impact:
The study enabled the client to get a real-time picture of various eco-friendly and gentle surfactants available in the hair care domain. The deep industry insights and assessments facilitated efficient and pragmatic innovation in new product formulation.
Outcome Snapshot:
