Facilitating Pragmatic Innovation in New Product Formulation for a Personal Care Company
A renowned CPG client reached out to Stellarix to obtain a real-time synopsis of alternative surfactants used in hair care products. Our team mapped opportunities and benchmarked shampoos to identify innovative, eco-friendly ingredients that helped them strengthen their market position with new product formulation. Client Background: The client seeks a real-time overview of surfactants used […]
Accelerating Product Innovation for a Leading Personal Care Manufacturer
A well-known CPG industry client engaged Stellarix to gain vital insights into high-potential technologies to maintain a competitive edge by improving product usability and meeting increasing consumer demands for convenience and innovation. Our CPG experts helped the client stand out in the market through innovative wireless charging solutions. Client Background: The client is a multinational […]
Landscape Study – Hair Conditioning
A hair and personal care industry player connected with Stellarix to get an in-depth overview of next-gen hair conditioning ingredients and develop hair conditioning formulations to strengthen its market position. The strategic blueprint delivered by our team enabled the clients to accelerate their innovation pipeline and fortify their foothold in their respective niche. Client Background: […]
Landscape Search: Sunscreen Compositions
Among the leading personal care companies, the client is focusing more on the sunscreen composition with nanoparticles, which is recently trending in the industry as it decreases the white cast on application and increases the SPF. Client Background: The client is a top personal care brand Engagement Objective: The objective was to conduct a Landscape […]
Eco-Friendly Disposable Hygiene Products: A Sustainable Shift
The growing consciousness of sustainability and the need to reduce plastic waste has increased the interest in disposable absorbent hygiene products for people of all ages. Campaigns on public education, product labelling, and improved marketing campaigns have all contributed to normalizing the use of these products and lessening the stigma associated with them. Multiple sustainable […]
The Rise of Clean Beauty: Towards a Greener Future
The days of people making blind purchases based on brand name and packaging are long gone. The beauty industry has long been chastised for its environmental impact, as beauty and personal care goods have had a significant environmental impact for several years, from non-recyclable packaging to goods with substances that negatively harm marine life, animal […]
Startup and Material Scan: Clean Label Cosmetics
A leading cosmetics brand approached Stellarix to conduct startup scouting focused on non-GMO, non-toxic, and non-indigenous materials. The company’s aim remained trend mapping and material scouting for cosmetic products. The study primarily focused on discovering waxes, oils, gums, and natural polymers that work wonders in skin protection, collagen production, and hydration. Client Background The client […]
Landscape: Nanotech & Plant-based Bioactives in Sunscreen
A globally renowned cosmetics and personal care brand approached Stellarix to gain a deeper understanding of the use of plant-based bioactives and the application of nanotechnology in the industry. The client requested to discover the landscape of sunscreen technologies. The study delved into complications like visible residue, skin coating, reduced UV efficacy, and uneven skin […]
Hyperpigmented Skincare: Challenges and Solutions
For Millennials, Gen X, and Gen Z, appearance is paramount for their self-esteem. The verb ‘self-care’ never reached its full meaning until recently, when shoppers moved from using generic cosmetic products to demanding customized self-care and premium cosmetic products from FMCG brands. A few emerging and forward-thinking FMCG and consumer packaged goods (CGP) companies offer products […]
Blue Light Protection: A new skincare challenge
Unknowingly, our daily exposure to electronic screens from our phones to our laptops, to tablets and TVs has damaging effects on the eyes and skin especially face and neck regions. Millennials and the Gen-Z population are the most exposed generations to digital lights spending extensive periods on digital screens which has been increased in the […]