Facilitating Pragmatic Innovation in New Product Formulation for a Personal Care Company
A renowned CPG client reached out to Stellarix to obtain a real-time synopsis of alternative surfactants used in hair care products. Our team mapped opportunities and benchmarked shampoos to identify innovative, eco-friendly ingredients that helped them strengthen their market position with new product formulation. Client Background: The client seeks a real-time overview of surfactants used […]