Landscape Study – Hair Conditioning

A hair and personal care industry player connected with Stellarix to get an in-depth overview of next-gen hair conditioning ingredients and develop hair conditioning formulations to strengthen its market position. The strategic blueprint delivered by our team enabled the clients to accelerate their innovation pipeline and fortify their foothold in their respective niche.

Client Background:

The client seeks to get an overview of future/next-generation hair conditioning ingredients

Engagement Objective:

The engagement was executed in the following aspects:

• This study was carried out under 2 aspects, i.e., protection/ prevention/ fixing of damaged hair and long-lasting/ prolonged conditioning effects on damaged hair to further ensure easy styling
• Identification of patents, NPLs, products, and companies specifically working on hair conditioners relating to the above aspects
• SWOT analysis of top 4 competitor companies chosen in both aspects

Methodology:

• Identification of the top universities and companies based on their published scientific literature and patents
• Identification of various ingredients that assure effective hair conditioning and render related benefits through diverse formulations, processes, and treatments
• Analysis of conditioning agents used in products of different companies and startups across different locations. Additionally, new ingredients’ sources, along with their patents and assignees, were also captured
• Natural plant extracts were recognized as a significant category of conditioning agents. South Asian countries, notably China and India, predominantly incorporate plant extracts in their formulations to impart hair care benefits

Client Impact:

The study on 2 aspects enabled the client to get insights into technical areas and competitors, which helped in R&D innovations and eventually boosted the client’s market size and revenue.

Outcome Snapshot:

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