Facilitating Pragmatic Innovation in New Product Formulation for a Personal Care Company 

A renowned CPG client reached out to Stellarix to obtain a real-time synopsis of alternative surfactants used in hair care products. Our team mapped opportunities and benchmarked shampoos to identify innovative, eco-friendly ingredients that helped them strengthen their market position with new product formulation.

Client Background:

The client seeks a real-time overview of surfactants used in hair care products and mapping of other players’ activities in the domain.

Engagement Objective:

The engagement was centered on the following aspects:

• Identification of suitable scientific & patent documents describing surfactants and their application/use/impact in shampoos
• Identification of relevant shampoo products providing information related to their surfactants
• Benchmarking and giving a set of recommendations or suggestions

Client Impact:

The study enabled the client to get a real-time picture of various eco-friendly and gentle surfactants available in the hair care domain. The deep industry insights and assessments facilitated efficient and pragmatic innovation in new product formulation.

Outcome Snapshot: