Webinar
The Engine Behind Insights: Primary Research Reimagined for Decision-Makers
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More About the Webinar
Primary Research is rapidly evolving from a backend function into a core input for business decision-making. This webinar will explore how direct perspectives are used across the decision lifecycle, from questioning assumptions to validating critical choices with on-ground insights. It will also highlight how organisations move beyond static narratives toward clearer, more confident decision-making.
From uncovering hidden realities through primary research to understanding the role of Voice of Customer and Voice of Stakeholders, we will trace how market pressure is converted into actionable advantage through well-defined execution frameworks. The presentation will also dive into how Stellarix is applying these perspectives through a disciplined, decision- focused approach to strengthen execution clarity and business confidence. The session will conclude with a practical synthesis of how governance practices and operational alignment are coming together to enable confident, decision-grade outcomes.
Webinar Agenda
- Why does the intelligence gap continue to persist in today’s markets despite abundant data?
- What does primary research reveal that traditional methods fail to capture?
- How does the Voice of the Customer reshape real market understanding?
- Why does stakeholder intelligence matter beyond just customer insights?
- How are market pressures converted into strategic advantage through primary intelligence?
- What ensures credibility, governance, and trust in primary intelligence programs?
Meet the Speakers
Surbhi Singhal is a Consultant - Consulting & Advisory at Stellarix, specializing in Primary Research and Strategic Advisory. She partners with leadership teams to deliver decision-ready insights for growth strategy, market entry, pricing, and innovation validation, translating real-world market inputs into clear strategic direction. Her work focuses on building high-impact research programs, expert networks, and scalable processes that strengthen decision-making. She supports organizations in moving from insight to execution with greater clarity, confidence, and speed. Her expertise spans stakeholder engagement, cost and profitability management, turnaround optimization, and multi-market program execution.
Kajal Saraswat is a market research professional with over 5+ years of experience in primary research design, consulting, and insight delivery across diverse business contexts. She has led and contributed to 200+ research assignments, helping organizations make informed decisions by uncovering actionable stakeholder and market insights. Her expertise spans the full research lifecycle—from problem definition and methodology design to qualitative and quantitative execution, respondent engagement, panel development, and synthesis of insights into clear, strategic outputs. Kajal has extensive experience in multi-market and multi-stakeholder studies, delivering results with rigor, speed, and seamless team coordination. Known for translating complex data into compelling narratives and driving high-quality, actionable insights, she currently serves as a Project Lead in Primary Research, leading high-impact engagements with clarity and depth.