Webinar
Systemic Ownership: The Race to Control the Drilling Decision Layer
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More About the Webinar
The drilling industry has reached a pivotal point where mechanical efficiency is being replaced by a race towards systematic ownership. As the drilling environment becomes more complex and margins thinner, the decision layer has become more important. 50% of value loss occurs during real-time execution. A millisecond window where edge-intelligence, physics-informed AI, and high-frequency sensing converge to eliminate Non-Productive Time (NPT). This webinar explores the value leakage areas at different drilling levels and new value drivers for drilling OEMs. It also outlines the technology ownership strategy and a roadmap for future scaling.
Webinar Agenda
- Where Value is Lost: Understanding Decision Breakpoints Across the Drilling Lifecycle- Value leakage is concentrated at a few high-impact decision points, not across the entire process. It happens because no stakeholder simultaneously has decision authority, full data visibility, and economic incentive.
- Cost of Decision Latency: New Value Drivers for the OEMs- A single incident can cause a total cumulative delay of 4-12+ hours. Many of those losses don't occur at the point of failure, but in the time taken to respond.
- Opportunities for Drilling OEMs: Equipment Ownership to Decision Ownership- Value shifts toward reducing time across each stage from signal to action. Detailed insights on gaps and right-to-win at 4 stages defined as Detection, Diagnosis, Decision, and Action
- Technology Ownership Strategy: Capturing Time-to-action Value Requires Targeted Technology And Capability Investment. More insights into different solutions that can be offered at different stages, and competitors' signals around the same
- Monetizable Offerings and Future Roadmap: Understanding the value and impact of each possibility avoids redundant investment in low-value, low-impact areas. Our X-Y matrix will help in understanding where Drilling OEM Should Build, Partner, or avoid
Meet the Speakers
Deepak Kumar Jain, a leader at Stellarix Consulting Services, leverages deep expertise in industrial, mobility, and electronics to guide global clients. He specializes in technology trends, product innovation, business strategy, and competitive intelligence, heading the Industrial Mobility & TMT practice. He excels in delivering high-impact research and strategic insights to Fortune 500 companies and tech innovators. His work, spanning automotive electronics, EVs, HVAC, semiconductors, IoT, robotics, and advanced manufacturing, is empowering innovation and strategy teams to make informed, future-ready decisions, accelerating innovation pipelines, and building competitive advantage.
Rana Mahesh brings a decade of consulting experience, specializing in the Industrial and Mobility sectors. Has a strong history of guiding clients through the whole innovation lifecycle from concept development to market launch. Demonstrates broad domain expertise across HVAC, automotive, power tools, consumer appliances, renewable energy, AI, robotics, and sustainability. Delivers high-impact insights through capabilities in technology consulting, technology benchmarking, technology and startup scouting, market research, and IP intelligence, supporting informed strategic and innovation decisions.