Winning the Recovery Race: How Sports Medicine Companies are Repositioning for Outcome-Driven Care
Executive Summary: The sports medicine market is undergoing a pivotal shift. It is moving from procedure-focused innovation to owning the future recovery journey. The growing pressure of more predictable, faster outcomes from evolving patient and value-based care expectations is further pushing companies to expand their portfolios beyond implants. The new add-ons now include digital rehabilitation, […]