Prebiotic Soda: Consumer & Market Trend to Everything in Between
Human gut health, plant fibers, and nature (soil) have something in common- the microbiome. Recently, carbonation and prebiotics together have formed an interesting consumer thread in the FMCG/CPG space. The consumers’ quest for enhanced health and newer taste has kept the food and beverage ‘market liquid’ from club soda to probiotics, prebiotics, and synbiotic drinks. […]