A Market Entry Roadmap for At-Home Diagnostics in an Aging Population
Client Background: The client offered point-of-care and laboratory-based diagnostic solutions, with an established biomarker portfolio spanning cardiovascular, kidney, and metabolic health. The company sought to expand into at-home testing for aging populations. Challenges: Engagement Objective: The engagement aimed to validate the business case for an at-home multiplex diagnostic panel, identify priority patient segments, benchmark competing […]