Fibermaxxing: From Wellness Trend to F&B Industry Shift
Key Takeaways: What’s Next after Proteins and Who Will Benefit the Most from It? Research shows that the next trend in the Food and Beverage industry will be Fibermaxxing. Fibermaxxing is a Gen Z social media term that represents maximizing fiber consumption by meeting or exceeding the recommended daily intake of fiber. The concept of […]