Fibermaxxing: From Wellness Trend to F&B Industry Shift
Key Takeaways: What’s Next after Proteins and Who Will Benefit the Most from It? Research shows that the next trend in the Food and Beverage industry will be Fibermaxxing. Fibermaxxing is a Gen Z social media term that represents maximizing fiber consumption by meeting or exceeding the recommended daily intake of fiber. The concept of […]
Ingredient-led Reinvention
The New Alchemy of Food: Ingredient Innovation Crafting Healthier Choices The future of food is being redefined not through ingredient reinvention. The industry is trying to move beyond simply reducing salt and sugar levels and swapping synthetic dyes to engineer food choices with better nutritional value. The mounting evidence linking petroleum-based dyes, ultra-processed foods (UPFs), […]