The Rising Flavour Frenzy in Beverages
Flavor escapism is described as consumers’ desire for a new sensory experience that blends nostalgia, pleasure, adventure, and emotional stimulation. Essentially, it is a taste bud sensation that transports them to idyllic destinations without going there. This growing fanfare for new flavors has lately been a driving force in the beverage industry and is here […]
Prebiotic Soda: Consumer & Market Trend to Everything in Between
Human gut health, plant fibers, and nature (soil) have something in common- the microbiome. Recently, carbonation and prebiotics together have formed an interesting consumer thread in the FMCG/CPG space. The consumers’ quest for enhanced health and newer taste has kept the food and beverage ‘market liquid’ from club soda to probiotics, prebiotics, and synbiotic drinks. […]
How Feasible Is Sugar Reduction In Beverages?
Less or no sugar is still an enigma that the beverage industry has partially solved. Despite the increasing use of artificial or natural sugar alternatives, there remains a wide gap in achieving the WHO mandate of less than 5% sugar in energy intake per person. In the US, the sugar intake from soft drinks dropped […]
Sustainable Transformation Of Beverage Industry
According to a recent Nielsen survey, approximately. 73% of global consumers are ready to play their part and modify their consumption behavior and patterns to restore the lost balance of the environment. This is true for every market, including the beverage industry. However, a tightrope constantly twisting in pressures of tough competition and low margins […]