Retailers De-Risking Holiday Season Shopping
With the holiday season just around the corner, retailers face distinct regional challenges: cautious US customers, ongoing inflation in Europe, and unpredictable supply chains in the APEC region. Retailers currently focus on offering attractive discounts and digital engagement. However, the business opportunity lies in building innovation capabilities and resilience amidst rapid digital transformation and changing […]
Landscape: Nanotech & Plant-based Bioactives in Sunscreen
A globally renowned cosmetics and personal care brand approached Stellarix to gain a deeper understanding of the use of plant-based bioactives and the application of nanotechnology in the industry. The client requested to discover the landscape of sunscreen technologies. The study delved into complications like visible residue, skin coating, reduced UV efficacy, and uneven skin […]
Storytelling for Brand Marketing
The world of marketing is evolving, and so are the engagement tactics. Storytelling has become a crucial part of establishing and sustaining a brand’s identity. This article talks about the benefits of storytelling in brand marketing and how to create an amplified branding campaign with the power of a good story. According to a recent […]
Retail Industry Outlook 2023
The retail or fast-moving consumer goods (FMCG) industry is evolving swiftly by observing people’s requirements and casting away loopholes through technology and innovation. Knowing about consumer demands and relentlessly improving quality and products’ shelf life without compromising ethics are some factors pushing the sector. Moreover, cost, quantities of packaged items, and understanding of nomenclature are […]