Prebiotic Soda: Consumer & Market Trend to Everything in Between
Human gut health, plant fibers, and nature (soil) have something in common- the microbiome. Recently, carbonation and prebiotics together have formed an interesting consumer thread in the FMCG/CPG space. The consumers’ quest for enhanced health and newer taste has kept the food and beverage ‘market liquid’ from club soda to probiotics, prebiotics, and synbiotic drinks. […]
How Feasible Is Sugar Reduction In Beverages?
Less or no sugar is still an enigma that the beverage industry has partially solved. Despite the increasing use of artificial or natural sugar alternatives, there remains a wide gap in achieving the WHO mandate of less than 5% sugar in energy intake per person. In the US, the sugar intake from soft drinks dropped […]
Sustainable Transformation Of Beverage Industry
According to a recent Nielsen survey, approximately. 73% of global consumers are ready to play their part and modify their consumption behavior and patterns to restore the lost balance of the environment. This is true for every market, including the beverage industry. However, a tightrope constantly twisting in pressures of tough competition and low margins […]
Sports Energy Drinks: Opportunities for F&B Players
The sports energy drink market offers plenty of opportunities in the ever-changing food and beverage sector. There is a sizable window of opportunity for F&B companies to take advantage of the growing demand for functional beverages as health and wellness trends influence customer choices. Sports energy drinks aim to attract a wide range of customers, […]
Mood Enhancing Drinks Market Growing Rapidly
Mood balancing is the latest chapter in the market of health drinks that is witnessing an upsurge with advancements in technology. The alarming health cases post-pandemic, especially the mental health issues, triggered the need for supplements or food & drinks that can uplift the mood of consumers. The cases of anxiety and depression spiked by […]