Titanium dioxide Alternatives

A top oral care industry leader requested the replacement of titanium dioxide through a cross-domain solution to mitigate the possibility of carcinogens. The study aimed to find technologies for alternative ingredients from dentistry, cosmetics, food, and construction. The revelation surfaced starch—and wax-based opacifiers and other viable substitutes with enhanced properties and better alternatives to titanium dioxide.

Client Background:

The client leads the oral care industry and is looking for cross-domain solutions for various alternatives for titanium dioxide, as the related changes in regulations and scientific research declaration of titanium dioxide as a possible carcinogen have led to rising health concerns and raised an alarm against its application in 2016.

Engagement Objective:

The study’s objective is to conduct a primary search for the identification of technologies/ingredients that can successfully replace titanium dioxide-based opacifiers/whiteners from food.
The study was conducted to identify TiO2 replacers by scouting through various domains such as construction, dentistry, food, and cosmetics.

Client Impact:

This engagement generated several insights. Ingredients that can replace titanium dioxide were screened out from various domains such as cosmetics, food, dentistry, etc. Many additives that have already been used in the food and cosmetics industry impart similar or different characteristics compared to titanium dioxide. They can be used in their existing and modified form as an alternative to titanium dioxide.

The emphasis on eco-friendliness has boosted biodegradable options like wax-based and starch-based opacifiers, which provide a more cost-effective solution for substituting titanium dioxide.