Fragrance and Perfumery: AI for Formulating [Case Study]

A global leader in fragrance and perfumery, renowned for its relentless innovation and market dominance, teamed up with Stellarix to harness the power of AI across R&D, ingredient formulation, and manufacturing. With the fragrance segment in beauty and personal care set to soar by $11 billion (17.71%) from 2025 to 2030, reaching $73.08 billion, the stakes have never been higher. This explosive growth highlights the imperative for continuous innovation. By leveraging cutting-edge AI tools, the client is primed to not only stay ahead of the curve but also redefine the future of fragrance in an ever-evolving market.

Client Background:

The client, a prominent leader in the fragrance and perfumery industry, seeks in-depth insights into emerging technologies and innovative ingredients shaping the sector. Fragrance plays a pivotal role in consumer packaged goods (CPG), acting as a powerful tool for consumer engagement and influencing psychological behavior factors that significantly impact purchasing decisions.

Engagement Objective:

The objective of the engagement was to conduct a technology landscape on global fragrance & perfumery in order to get an overview of innovative technologies & their organizations related to fragrant ingredients, innovative/ novel fragrant ingredients, and novel/ unique sources of fragrances. This was covered by the following aspects:

• Identification of relevant technologies/ processes & their exemplary organizations (if any) covering all aspects of fragrances & perfumes in terms of delivery, stabilization, sustainable sourcing, production, incorporation, preservation, novel olfactory experience, etc., from the consumer goods industry, including home care, beauty & well-being, and personal care.
• Identification of novel/ innovative fragrant ingredients and innovative/ unique fragrance/ specialty ingredient sources & their exemplary organizations (if any) from the consumer goods industry, including home care, beauty & well-being, and personal care.

Client Impact:

• Identified key fragrance solutions across various aspects of the fragrance and perfumery value chain, including manufacturing, delivery systems, stabilization, sustainable sourcing, incorporation, preservation, and novel olfactory experiences, along with exemplary organizations driving innovation in each area.
• The analysis covered key technologies and processes used in the production and application of fragrances, including precision fermentation, encapsulation, chemical synthesis, and advanced extraction, along with exemplary organizations driving innovation in these areas. It also encompassed fragrance-related technologies across diverse application domains such as home care (e.g., dishwashing, laundry, air fresheners, pest control), beauty and well-being, and personal care (e.g., creams, lotions, toothpaste, shampoos, perfumes, deodorants, moisturizers, mouth sprays).
• Novel fragrance ingredients offering unique scent profiles, developed through cutting-edge methods and sustainable sourcing such as upcycled feedstocks, biotech, and alternative naturals, alongside exemplary organizations leading in both olfactory innovation and responsible ingredient development.

Outcome Snapshot: