Techno-Commercial Landscape Analysis of Meat Alternatives

A budding startup trying to make inroads in food manufacturing while offering meat alternatives connected with Stellarix to assess the growth prospects in the meat alternative industry. It requested that methodologies, technology, key ingredients, and product types already in the market be identified.

Client Background

The client is one of the fastest-growing companies in the food manufacturing sector that is looking to provide a potent meat alternative and scale its business.

Engagement Objective:

Here’s the motive of the objective:

• To identify raw ingredients essential for processing meat analogues attributing to tenderness, emulsification, binding, and water retention
• To identify technologies that are commonly used in producing meat alternatives
• To identify various product types available in the market related to the sector

Approach:

• A detailed review of market data and information related to meat alternatives, technologies, and ingredients was conducted to understand the process and provide transformation to the startup
• Studied market related to the sector were identified by analyzing the competitors and their strategies and reviewed product types, including patties, vegetable protein, chicken, and pork, for assistance in quality production
• The techno-commercial landscape was studied deeply for meat alternatives by understanding the requirements of the company and putting it on the pedestal of growth

Client Impact:

The client received a detailed study and overview of meat alternatives and the current market trends. The analysis helped them learn about manufacturing technologies, raw ingredients used, and distinct product types. The startup acknowledged methods to optimize the production process based on consumer demand, along with processing meat analogues. Moreover, the client had the privilege of making strategic decisions to scale the product lineup through optimization, using better ingredients, and establishing the brand position in the meat alternatives market.