Paper-based Packaging for Pet Food
A top pet food manufacturer interested in sustainable alternatives to plastic packaging sought help reducing and mitigating industrial waste through paper-based solutions. The study focused on finding quality paper packaging with tremendous functional properties, locating relevant and important technologies, and competitive analysis. The vital insights empowered the client to understand the limitations and advantages of paper-based packaging solutions. It helped them map sustainable initiatives by finding potential partners.
Client Background:
A leading pet food manufacturer who was interested in understanding developments in the field of paper-based packaging.
Engagement Objective:
The pet food industry of the US alone produces an estimated 300 million pounds of plastic and treat bags per year. Only 1% of this massive amount of waste end-up their life ecologically; however, the remaining is disposed of in the landfill. The industry owners seek sustainable alternative solutions with comparable functional properties.
The study aims to identify alternative solutions for pet food packaging and perform a competitive intelligence for top competitors in a similar domain. The engagement focuses on paper-based packaging technologies mapping the key performance standards.
Key business questions:
- What potential alternative solutions can be implemented for pet food packaging with desired functional properties?
- What are commercialized or reported advanced paper-based solutions for pet food packaging?
- Which key companies are working on these solutions? What kind of initiatives were adopted by competitors?
Client Impact:
The client was able to comprehend various paper-based packaging options, their benefits and drawbacks, and how they performed in relation to important metrics with the help of the insights. It assisted the client in creating a short- and long-term technology roadmap.
Additionally, our insights helped the client find suitable partners for a joint venture to advance packaging solutions.
