Beauty & Personal Care

Innovation is a paradox that the retail and consumer goods world has long struggled with. It has been both the biggest growth driver and challenge to this industry. A pertinent reason for reimagining innovation, measuring success, cross-functional collaboration, agile development processes, customer-centric design, consumer insights and market analysis, and iterating and R&D strategy keep clients ahead in the competition. Our consumer goods and retail consulting team shoulders innovation and R&D strategizing with intellectual property protection, technological, and regulatory insights. From innovation whitespace identification to benchmarking R&D strategies, we ensure that your product line aligns with shifting consumer, market, and regulatory perspectives.

We understand the intricacy of navigating through a complex yet deeply connected ecosystem of marketers, influencers, consumers, customers, and business counterparts. It can’t be done alone. As your growth partners, we help you capitalize on evolving opportunities in new geographies, channels, markets, and the innovation landscape. Our omnichannel approach empowers our clients with go-to-market solid propositions, competitive edge, and scalable business models that enhance their operational and revenue generation capacity across their value chains. Our services focus on market research and analysis, target market segmentation, marketing and promotion strategies, product portfolio strategy, corporate social responsibility, customer experience, and distribution channels, to list a few.

Establishing and achieving ESG goals is tricky, given the varying definitions and multi-level risks associated with sustainability. It also requires quantifying efforts against measurable ROI, evolving business needs, and rapid geopolitical shifts disturbing the value chain dynamics. An end-to-end approach holds immense potential to resolve these predicaments. Our team of CPG and retail consultants partners with companies to develop a holistic approach driven by in-depth, data-driven, actionable insights, impact and risk assessments, goal settings, resource efficiency, circular economy initiatives, packaging, and product design tailored to their business goals and requirements.

Market disruptions and increasing consumer fluidity demand swift adaptations, implying the need for co-manufacturers and collaboration partners. With our sector-specific expertise, we are helping companies find synergy between changing consumer preferences and proofing business growth against disruptive trends. Our CPG consultants are helping retail companies find befitting partners, co-mans, and collaborators and leverage evolving consumer, market, ESG, and regulatory demands. We do it through market research and networking, compatibility and alignment, relationship building and management, continuous monitoring, performance evaluation, supplier assessment, and contracting and negotiation.

The retail and CPG world is going through a paradigm change, implying faster adoption of AI, customized POS and FID innovations, generative AI, acknowledging complex consumer sentiments, and so much more. As more and more industry players move to grasp underlying opportunities in these shifts, the search for scaleups, innovations, technologies, and startups takes center stage. Our team is helping retailers find answers to these quests with innovation scouting, business & trend monitoring, market research, product development and differentiation, distribution and sales channels, operational efficiency and scalability, financial planning and funding, and benchmarking solutions. We are constantly screening the global ecosystem to identify solutions beneficial for your business growth.