Storytelling for Brand Marketing
The world of marketing is evolving, and so are the engagement tactics. Storytelling has become a crucial part of establishing and sustaining a brand’s identity. This article talks about the benefits of storytelling in brand marketing and how to create an amplified branding campaign with the power of a good story. According to a recent […]
Industry 5.0: Imparting Soul into a Mechanizing World
Human evolution and technology have a straight equation with each other. This relationship and the rising mechanization through subsequent industrial revolutions can be traced throughout history. We are currently passing through the initial phase of Industry 4.0. It centralizes on “Smart Production” that shifts the technological paradigm from embedded systems to Cyber-Physical Systems (C.P.S.). There […]
Europe’s Energy Crisis: Assessing the Status Quo
The mayor of a French town recently distributed winter jackets to schoolchildren because the temperature of all public buildings wouldn’t exceed 19 degrees Celsius in the coming months. On the same line, the Belgian government plans to levy a hefty tax on energy companies to create a backup worth $4.6 billion for the anticipated economic […]
Autonomous Driving Major Challenges & Future Plans
Driverless Cars Were Supposed To Take On Roads By Now: What’s Keeping Them At Bay? If Arthur Weasley were a part of today’s world, he would say that technology is a broken muggles’ wand that may or may not turn dreams into reality. If you asked anyone about self-driving vehicles or autonomous driving cars 2-3 […]
How Fatal Can Be Medical Device Biases For Human Life?
Some pandemics last a few years, while others continue to evolve into more lethal forms, causing ever-increasing damage. The case of medical device biases is one of those everlasting pandemics. We can thank COVID-19 for bestowing the issue with the needed limelight. According to a recent estimate, healthcare-based racial disparities cost $93 billion in extended […]
15 Minute City: Can Sustainable Neighborhoods Take Human Civilization To Net Zero?
As humanity’s collective future becomes a looming question, the impending reliance on green sustainable models seems inevitable. It applies to all spheres of life, including city planning and urbanization. It is important to work on the rapidly expanding carbon footprint of urban civilizations and bring it under control. According to the BBC, transport accounts for […]
The G20 Summit 2022: What Kind Of Challenges Overshadow the Commitments?
The 17th G20 Summit recently concluded in Bali, Indonesia. It was a much-awaited event that created quite a buzz. The heads of the 20 wealthiest nations came together to make essential decisions on global issues. Apart from all the politics, the summit focused on three main issues: global health architecture, smooth energy transition, and global […]
Future of Hydrogen in Off-road Vehicles
In an era marked by sustainability efforts, strict regulations, and a strong emphasis on carbon neutrality and decarbonization in all industries, developing sustainable solutions for heavy-duty off-road vehicles has become a key focus. While EVs are better suited to on-road applications, hydrogen plays a significant role in this context. From lower carbon emissions to high […]
Revving Success: Exploring the Auto Sector Outlook for 2023
Figure 1: Automotive Industry Future Trends Know About Automotive Industry Technological and economic activities in the automotive industry (auto sector outlook) have long been a bellwether for several business verticals. As we approach 2023, the market is teetering between challenging and promising indicators. The automotive industry sets noteworthy benchmarks in technology, revenues, and sustainable goals. […]
Fintech Industry Outlook: 2023 & beyond
Digitalization, especially with AI & ML, has revolutionized the banking and financial services industry, and it will continue to do so in the future. Fintech companies are leveraging digital technologies to create innovative products and services such as mobile payments, peer-to-peer lending, and cryptocurrency. With the continued advancement of digital technologies, Fintech companies will be […]