Titanium dioxide Alternatives

A top oral care industry leader requested the replacement of titanium dioxide through a cross-domain solution to mitigate carcinogen possibility. The study aimed to find technologies for alternative ingredients from dentistry, cosmetics, food, and construction. The revelation surfaced starch and wax-based opacifiers and other viable substitutes with enhanced properties and better alternatives to titanium dioxide

Client Background:

The client leads the oral care industry and is looking for cross-domain solutions for various alternatives for titanium dioxide, as the related changes in regulations and scientific research declaration of titanium dioxide as a possible carcinogen have led to rising health concerns and have raised an alarm against its application in 2016.

Engagement Objective:

The objective of the study is to conduct a primary search for the identification of technologies/ingredients which can successfully replace titanium dioxide-based opacifiers/whiteners from food.
The study was conducted to identify TiO2 replacers by scouting through various domains such as construction, dentistry, food and cosmetics.

Client Impact:

Several insights from this engagement were generated. Ingredients which can replace titanium dioxide were screened out from various domains such as cosmetics, food, dentistry, etc. Many additives which have already been used in the food and cosmetics industry impart similar or different characteristics in comparison to that titanium dioxide. They can be used in their existing and modified form as an alternative to titanium dioxide.
Emphasis on eco-friendliness has given a boost to biodegradable options like wax-based opacifier and starch-based opacifiers and provide a more cost-effective solution for titanium dioxide substitution.