Industry
Oral Care Industry
Client Background
The client leads the oral care industry and is looking for cross-domain solutions for various alternatives for titanium dioxide, as the related changes in regulations and scientific research declaration of titanium dioxide as a possible carcinogen have led to rising health concerns and have raised an alarm against its application in 2016.
Objective
The objective of the study is to conduct a primary search for the identification of technologies/ingredients which can successfully replace titanium dioxide-based opacifiers/whiteners from food.
The study was conducted to identify TiO2 replacers by scouting through various domains such as construction, dentistry, food and cosmetics.
Business Impact
Several insights from this engagement were generated. Ingredients which can replace titanium dioxide were screened out from various domains such as cosmetics, food, dentistry, etc. Many additives which have already been used in the food and cosmetics industry impart similar or different characteristics in comparison to that titanium dioxide. They can be used in their existing and modified form as an alternative to titanium dioxide.
Emphasis on eco-friendliness has given a boost to biodegradable options like wax-based opacifier and starch-based opacifiers and provide a more cost-effective solution for titanium dioxide substitution.
