Industry
Packaging Industry
Client Background
A leading pet food manufacturer who was interested in understanding developments in the field of paper-based packaging.
Objective
The pet food industry of the US alone produces an estimated 300 million pounds of plastic and treat bags per year. Only 1% of this massive amount of waste end-up their life ecologically; however, the remaining is disposed of in the landfill. The industry owners seek sustainable alternative solutions with comparable functional properties.
The study aims to identify alternative solutions for pet food packaging and perform a competitive intelligence for top competitors in a similar domain. The engagement focuses on paper-based packaging technologies mapping the key performance standards.
Key business questions:
- What potential alternative solutions can be implemented for pet food packaging with desired functional properties?
- What are commercialized or reported advanced paper-based solutions for pet food packaging?
- Which key companies are working on these solutions? What kind of initiatives were adopted by competitors?
Business Impact
The client was able to comprehend various paper-based packaging options, their benefits and drawbacks, and how they performed in relation to important metrics with the help of the insights. It assisted the client in creating a short- and long-term technology roadmap.
Additionally, our insights helped the client find suitable partners for a joint venture to advance packaging solutions.
