Marketing Automation Specialist

Job Overview

Stellarix is looking for a Marketing Automation Specialist to own the execution, optimization, and reporting of multi-channel demand generation campaigns. The candidate will play a key role in leveraging marketing technology to improve lead quality, lead-to-SQL conversion, and overall marketing performance.

The ideal candidate should have hands-on experience with HubSpot, marketing automation, CRM integrations, lead lifecycle management, campaign analytics, and marketing database management. The role requires a data-driven mindset, strong attention to detail, and curiosity to explore and optimize the marketing technology stack.

Key Responsibilities

• Create, manage, and optimize automated workflows and lead nurturing sequences.
• Manage landing pages, forms, CTAs, thank-you pages, and other campaign assets.
• Configure and optimize lead scoring, lead qualification criteria, and lead lifecycle stages.
• Manage lead routing and ensure timely distribution of qualified leads to the sales team.
• Maintain CRM data quality, database hygiene, segmentation, and data accuracy.
• Set up and manage campaign tracking using UTM parameters, attribution models, and campaign properties.
• Integrate marketing automation platforms with CRM systems and relevant third-party tools.
• Support end-to-end webinar campaigns, including registration, reminders, attendee communication, follow-ups, and post-webinar nurturing.
• Support the integration and tracking of LinkedIn Ads, Google Ads, and other paid campaigns with HubSpot CRM.
• Build and maintain marketing reports and dashboards to monitor campaign performance, lead generation, SQLs, conversion rates, and ROI.
• Conduct A/B testing across email subject lines, email content, CTAs, landing pages, forms, and automated workflows.
• Monitor email deliverability, engagement metrics, and campaign health, and implement improvements where required.
• Support segmentation and personalization of campaigns based on audience characteristics, behavior, engagement, and lifecycle stage.
• Collaborate with the sales team to improve lead quality, lead handoff, and conversion rates.
• Ensure marketing campaigns follow GDPR, CAN-SPAM, and other applicable email marketing and data privacy best practices.
• Continuously evaluate marketing technology tools and processes to improve campaign efficiency and automation.

Required Skills

• Strong hands-on experience with HubSpot Marketing Hub and CRM.
• Good understanding of marketing automation, lead nurturing, segmentation, personalization, and lifecycle management.
• Strong knowledge of CRM-based lead management and sales-marketing alignment.
• Understanding of email marketing, deliverability, campaign optimization, and marketing best practices.
• Experience with lead scoring, lead routing, workflow automation, and database management.
• Good understanding of UTM tracking, attribution models, campaign measurement, and marketing analytics.
• Ability to analyze campaign data and translate insights into actionable improvements.
• Basic knowledge of HTML/CSS for email and landing-page customization.
• Experience with webinar platforms such as Zoom, ON24, or similar platforms.
• Familiarity with LinkedIn Ads, Google Ads, and integration of paid campaigns with CRM/marketing automation platforms.
• Strong understanding of A/B testing methodologies and conversion rate optimization.
• Good problem-solving and troubleshooting skills.
• Strong attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Knowledge of GA4 and Looker Studio will be an added advantage.

Work Experience /Qualification

• Experience: 2–4 years of relevant experience in Marketing Automation, Demand Generation, Revenue Operations, Digital Marketing Operations, or a related field.
• Demonstrated hands-on experience in building and managing campaigns and automated workflows using HubSpot.
• Experience working with CRM platforms, marketing databases, and lead management processes.
• Experience with multi-channel campaign execution, reporting, and optimization.
• Prior experience working with international B2B marketing campaigns will be an advantage.
• Qualification: Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related discipline.
• An MBA or relevant postgraduate qualification will be an added advantage.
• HubSpot certifications or other relevant marketing automation certifications will be preferred.

What We Offer

• Opportunity to work with a modern marketing automation and revenue technology stack.
• Hands-on exposure to HubSpot, CRM integrations, demand generation, campaign analytics, and marketing operations.
• Opportunity to work on global B2B marketing campaigns across multiple channels.
• Exposure to advanced lead nurturing, lifecycle management, attribution, and conversion optimization.
• Opportunity to experiment with new marketing technologies, automation tools, and data-driven marketing strategies.
• Collaborative environment with close interaction with Marketing, Sales, and Business Development teams.
• Opportunities for continuous learning, professional development, and skill enhancement.
• Career growth opportunities based on performance.