Tag: self-testing

Opportunity Mapping – At-home Diagnostics
Case Studies
Assistive Devices, Medical Devices & Diagnostics

A leading diagnostics company sought to expand into the at-home testing segment, targeting aging populations (55+ years) in the US,...

Decentralization Dilemma – Why Diagnostic OEMs Must Redefine Relevance?
Articles
Medical Devices & Diagnostics

HPV Self-Sampling & Diagnostic Decentralization Business Hypothesis: As self-sampling and decentralized screening become mainstream, diagnostic value will migrate from centralized...