Supply Chain Analysis for Powder Detergent
A global leader in consumer goods requested the subject’s insights into the raw material drawn and powder detergent-making process by its competitors in India. A study was conducted to chalk out suppliers, manufacturing sites, sustainable tools, and equipment used in the process. The client benefitted from the valuable information encircling enhanced product offerings, competitors’ plans, and sustainable policies for product procurements.
Client Background:
The client is a key player in consumer goods, providing a wide range of personal care and hygiene products. The client’s main emphasis was gaining insights about raw material procurement and powder detergent manufacturing processes from its competitors.
Engagement Objective:
The study is conducted to identify the overall supply chain of the competitor’s powder detergent business in India. The objectives of the study included the following:
- To prepare a list of the company’s powder detergent manufacturing sites, including both third-party and owned sites, along with the details of new sites developed
- To identify the suppliers of raw materials used in powder detergent produced by the company
- To list various equipment used in the manufacturing process and various sustainability initiatives undertaken by the company
Client Impact:
Insights related to the procurement of raw materials and the unique composition of powder detergent led the client to examine the competitor’s marketing and differentiator strategy.
Contract manufacturers, owned sites, and suppliers helped analyze their competition to improve their products.
Details related to the company’s sustainable initiatives helped secure a sustainable supply of raw materials by improving policies with suppliers and maintaining high sourcing standards.
