How Strategic Intelligence is Driving Material Innovation in Pet Food?

A pet-food industry player contacted Stellarix to conduct a competitive intelligence study to examine top competitors’ alternative-ingredient sourcing strategies and technological innovations. Our consulting experts provided valuable insights that enabled the client to craft a solid strategic roadmap for sustainable growth and better competitive positioning.

Client Background:

The client is one of the biggest manufacturers of pet food worldwide. They own many pet food brands and want to source alternative proteins and fats for their pet food products.

Engagement Objective:

• The objective was to conduct a competitive intelligence study for 10 competitor companies and fulfill the following objectives;
• Assessment of alternative-ingredient sourcing strategies for competitor companies.
• Identification of key partnerships among competitor companies.
• Scouting of alternative protein and fat ingredients used by the competitor companies in their products.
• Identification of technological interventions and the related IP portfolio of the competitor companies.
• Analysis of competitor activity based on different product types employed vs. alternative proteins and fats in a comparative format.
• Whitespace analysis based on the adoption patterns of the client.
• Suitable recommendations and suggestions from a detailed assessment.

Client Impact:

The insights drawn from the study helped the client regarding the following aspects:

• Assessment of the competitor activity in the field of alternative proteins and fats
• Recent sustainability trends in the pet food industry
• Potential sustainable suppliers for alternative ingredients
• Future possible actions and implementable strategies

Outcome Snapshot: