Cinema Lenses

The client, a global optical manufacturer, aimed to find top lens suppliers for digital cameras in the Asia Pacific region, especially India. The scouting report identified key suppliers with relevant expertise and advanced technology, pinpointing ZEISS as the best fit due to its extensive lens portfolio, including still and motion capture options.

Client Background:

The client is a global manufacturer and marketer of optical and imaging products like digital cameras.

Engagement Objective:

This supplier scouting exercise is conducted to identify potential and leading players that may provide lenses for digital cameras with a specific focus on the Asia Pacific region (especially India).
The key points addressed as a part of this engagement were:

• Suppliers with the expertise to explain the types of lenses that are most relevant to the client’s needs and technical specifications
• The suppliers with the updated technology portfolio, awards, and recognition for their technology offerings
• The most suitable supplier for partnership and collaboration in accordance with the client’s needs
• The key contacts of potential partners

Client Impact:

• The supplier scouting report helped the client to find the best possible suppliers who can provide high-quality products or services at competitive prices in the focus areas of lenses for digital cameras. The client got an overview of companies who are looking for solutions that will open new markets in the optics and imaging space and can be integrated with digital cameras.
• A list of key players were benchmarked on the basis of commercialization, revenue, management, and innovations which helped the client to get in-depth information on each one of them.
• ZEISS scored out to be the best supplier in terms of its vast product and technological portfolio that would meet the client’s needs. Its products such as Otus, Milvus, Batis, Touit, and Loxia lens families are developed for both still and motion capture.

Outcome Snapshot