Automated Underwater Vehicle

Autonomous Underwater Vehicles (AUVs) play an important role in ocean exploration. These AUVs operate autonomously, executing intricate missions with surgical precision. Equipped with sonars, cameras, and environmental sensors, AUVs are used for mapping underwater topography to study marine ecosystems. They detect oil spills, study coral bleaching, and assess the impact of climate change.

As technology evolves, AUVs will become even more sophisticated. Swarm robotics, artificial intelligence, and advanced materials will redefine their capabilities.

To stay competitive in the underwater revolution, one of our clients, an AUV manufacturing company, approached Stellarix with the requirement to understand the current status of “Autonomous Underwater Vehicles for Aquaculture”.

Client Overview:

The client is specialized in developing automated underwater vehicles (AUV) used for aquaculture applications. Recently, the client has developed a novel AUV with innovative features such as automated mussel picking, automated navigation, and AI-based imaging to determine net holes, mussel size, and weight.

Engagement Objective:

The client wanted to conduct a competitive landscape to identify the key players pertaining to the AUV domain. The client was interested in understanding the cost and USP of its competitor’s product. The client is an expert in providing customized products; thus, with the help of this study, it could distinguish its product USP by highlighting its innovative product features currently not available in the market. This will help the client to position itself better and have a better market share in a short time. The below business questions were answered through the study:

• Who are the key competitors and start-ups in the domain?
• What is their product USP and cost?
• Which features are generally claimed by the competitors?
• What are the novel features of the client’s product that they could leverage to boost its sales?

Outcome Snapshot

Client Impact: 

The study helped the client have a holistic picture of the AUV market by identifying their key competitors, products, new entrants, and the USP of existing products. The data and insights provided in the study report clarified the client’s novel features that competitors currently do not offer. It also helped the client derive competitive pricing for its product.

The study helped the client understand how to market its product to enter and capture a considerable market share in the European and APAC regions.