Animal & Pet Nutrition

Smarter animal and pet nutrition for a healthier world

Leading the Change in Pet Nutrition for a Healthier Animal World

Sustainability is a rising priority for all the FMCG domains, including the animal & pet nutrition segment. Humanization of pet food is a rising trend in the pet industry. Pet parents are looking for diet options that are no different from the human diet. Companies and startups are targeting hypo-allergic pet food as a part of their development strategy. The feed is now getting diverse with variants, such as grain-free, animal-free, and GMO-free, to help animals with allergies or special dietary needs.

 

The addition of Lysophospholipid in the diet of animals, including ruminants, poultry, and aquaculture, is also a rising trend. They work as emulsifying agents and stimulate the release of pancreatic enzymes, leading to improved protein digestion. The functionality of lysophospholipid can be utilized to formulate a diet, achieving both sustainability and welfare objectives. AI and machine learning are also entering the animal feed segment. AI algorithms play a vital role in formulating optimized feeds for animals. The machine learning regression models hold applications in detecting pellet quality manufactured for feeding animals.

How Can We Help?

There is an imminent need to look out for regulatory and consumer behavior disruptions in the food and beverage industry. These changes hugely impact geography, product categories, technological adoption, and innovation on every level. Continuous monitoring is needed to interpret these disruptions and potential associated to these trends, threats, and opportunities. We largely focus on trend analysis, consumer preferences, globalization. trade, regulatory changes, environmental scanning, sustainable practices, stakeholder engagement, innovation, experimentation, adaptive strategies, and risk assessment. Stellarix’s food and beverage consulting services empower companies with substantial rationale for strategic innovation, R&D, investment, and business decisions.

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Rising sustainability pressures, regulatory constraints, and various long-term trends are pushing the food & beverage industry to a critical juncture. R&D and innovation are the keys to differentiating offerings across the food, beverage, and nutrition value chain. Our food & beverage consulting team is helping companies navigate the maze of innovation opportunities in this domain. From developing clean label products to restructuring value chains, analyzing market sentiment, or aligning portfolios to changing consumer demands and management complexity, we are here to answer every question that the future may hold for you. We establish clear priorities and indulge in services including ethical sourcing and sustainability, market testing and launching, reformulation, cross-functional collaboration, and product development.

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Identifying the patterns amidst the heterogeneous value chains, channels, players, and consumer behavior in the food and beverage industry is difficult. The battle between meeting consumer expectations and sustaining success is constant for both established and emerging players. Our food & beverage consulting experts are helping companies prepare strategic responses to market shifts, consumer perspectives and counter the intensifying competition. To meet the needs and aid businesses, we render services including growth strategy, expansion plans, price strategy, regulatory compliance, distribution channels, product development, and market analysis.

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Sustainability outweighs regulatory compliance for the food and beverage industry. The biggest requirements include strategic response to regulatory developments, balancing product designs, ingredients, and consumption with present and upcoming sustainability imperatives while creating a solid foundation of narratives for further environmental claims and reporting. As a trusted food and beverage consulting firm, Stellarix has helped organizations with precise, nuanced guidance on aligning their product portfolios with the rapidly evolving regulatory and business landscape. We also inculcate supply chain sustainability, carbon footprint reduction, sustainable product development, consumer education, and engagement for the required outcome.

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Co-man and partner identification is a tricky maze of product development, regulatory compliance, financial forecasts, proprietary recipes, labeling, and processing logistics. It requires in-depth market and business analysis experience and excellence. Our interdisciplinary food and beverage consulting services help companies negotiate the best co-man agreements and identify the most suitable partners for a strong competitive edge in specific niches and domains. We lend research & networking, supplier referrals, quality control, flexibility, capacity, investors and partnership complementary expertise, and communication to clients to achieve their goals.

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The emergence of personalization and sustainable business practices has established some new business goals like alternative ingredients, local sourcing, circular economy, and automation. It has also accelerated the need to identify innovative technologies, applications, scaleups, and startups impacting the food and beverage industry. Our food and nutrition consulting team is helping global players with startup scouting and benchmarking with deep market research analysis and actionable insights. We identify trends, do competitive analysis, find product range, and work on brand identity, distribution and sales, marketing & sales, financial planning, operation, and logistics to place the client in a commanding position in the market.

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Our Experience

Horizon Scan for Opportunities in Women’s Health Products

A leading company manufacturing women’s healthcare products on a large scale contacted Stellarix for a horizon scan to identify emerging opportunities in the women’s health products sector. The study focused on uncovering trends and innovations in women’s health, evaluating market potential, and highlighting key areas of growth. Client Background The client is a global player […]

Titanium dioxide Alternatives

Titanium dioxide Alternatives

A top oral care industry leader requested the replacement of titanium dioxide through a cross-domain solution to mitigate carcinogen possibility. The study aimed to find technologies for alternative ingredients from dentistry, cosmetics, food, and construction. The revelation surfaced starch and wax-based opacifiers and other viable substitutes with enhanced properties and better alternatives to titanium dioxide […]

Case Study: Supply Chain Analysis for Powder Detergent

Supply Chain Analysis for Powder Detergent

A global leader in consumer goods requested the subject’s insights into the raw material drawn and powder detergent-making process by its competitors in India. A study was conducted to chalk out suppliers, manufacturing sites, sustainable tools, and equipment used in the process. The client benefitted from the valuable information encircling enhanced product offerings, competitors’ plans, […]

Client Queries Addressed

Q1. What are the current trends in natural and organic pet care products, and how can companies align with these trends?
Q2. How can the safety and efficacy of natural and organic products be ensured through rigorous testing and certification?
Q3. What strategies can be employed to educate pet owners about the benefits and limitations of natural and organic products?
Q4. How can companies balance the cost and accessibility of natural products while maintaining quality and consumer trust?
Q5. What role do sustainability and ethical sourcing play in the development of natural and organic pet care products?

Q1. How can AI and data analytics be utilized to predict and prevent health issues in pets and livestock?
Q2. What are the latest developments in smart devices and sensors for monitoring animal health in real-time?
Q3. How can technology be used to enhance the efficiency and effectiveness of veterinary care and farm management?
Q4. What challenges exist in the adoption of technology in animal health, and how can these be addressed?
Q5. How can data privacy and security be ensured when using technology to monitor and manage animal health?

Q1. What are the most effective ways to communicate the benefits of sustainable and meat-free pet foods to pet owners?
Q2. How can companies build trust with consumers who may be skeptical about the nutritional adequacy of meat-free diets for pets?
Q3. What role do marketing and branding play in positioning sustainable and meat-free pet foods as premium and desirable products?
Q4. How can consumer feedback be integrated into the product development process to ensure that meat-free pet foods meet market needs?
Q5. What strategies can be employed to target different consumer segments, such as environmentally conscious pet owners, with sustainable and meat-free products?

Q1. How could shifts in global agricultural practices and supply chains affect the availability and cost of traditional pet food ingredients?
Q2. What role might technological advancements, such as AI and automation, play in transforming pet food manufacturing and distribution?
Q3. How could changing consumer attitudes towards animal welfare and sustainability influence the demand for alternative protein sources?
Q4. What are the risks associated with emerging competitors or new business models in the pet nutrition market, and how can companies mitigate them?
Q5. How can horizon scanning help companies identify and respond to potential market disruptors before they become widespread?

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