Coca-Cola Company, a beverage retailer, known for its flagship product Coca-cola which was invented by John Stith Pemberton in 1886, but the Coca-cola formula and brand was bought in 1889 by Asa Candler, who incorporated the Coca-Cola Company in 1892. All around the world knows about the beverage Coca-Cola but not the Coca-Cola formula which is a closely held trade secret.
On January 23, 2011, Coca-Cola Company listed few ingredients in a commercial which are Nutmeg Oil, Lime Juice, Cocoa, Vanilla, Caffeine, “flavoring”, and a smile. The term “flavoring” is called as Merchandise 7X, which gives the popular soft drink a unique taste.
However, there are few reports about the Coca-Cola formula from the John Stith Pemberton personal diary, recipe by John Reed, a pharmacist, but the recent report from This American Life, a radio program, stated the complete recipe of Coca-Cola formula with exact quantities and is as follows;
The most important 7X Merchandise (use 2oz of flavor to 5 gals syrup) consists of,
Alcohol 8 oz
Orange oil 20 drops
Lemon oil 30 drops
Nutmeg oil 10 drops
Coriander 5 drops
Neroli 10 drops
Cinnamon 10 drops
Coca-Cola Co, the beverage giant, responded on 16th February, 2011 to the radio show’s report that its flagship cola recipe is still secret after nearly 125 years, denying the story created by a public radio show.
Coca-Cola also stated that the ingredients and manufacturing process used in the production of Coca-Cola are rigorously regulated by government and health authorities in more than 200 countries which have consistently recognized the beverage Coca-Cola as a non-alcoholic product.
So, the recipe found by “This American Life” is real? Or Does the Trade Secret of Coca-Cola also involve the manufacturing process of 7X Merchandise?
Coca-Cola Company is still confident about their trade secret as no one knows the answer for either of these questions except few executives in Coca-Cola Company.