KNOWLEDGE CENTER

CASE STUDIES


Face to Face interviews were conducted for the leading hotel chain to understand needs of customers during the stay

September 13, 2015

Stellarix was approached by a leading hotel chain to understand the customer satisfaction quotient in their hotel as compared to the others. Objective Our client wanted to understand the customer satisfaction quotient, including the reason why they would visit the hotel again, also what all things are needed during the…

Study done for a leading airline company to understand the operating environment and assessment of the key market players operating in the APAC region

September 13, 2015

Stellarix worked with a leading airline company operating from India to major parts of India and APAC region had a sudden fall in the shares and loss in terms of travelers who were not turning up to the airline. Objective Our client a leading airline company suffered a major loss…

Market Assessment for launching of Laser Trimming System in APAC region

September 13, 2015

Stellarix worked with an Electronics company to understand the APAC market size and opportunity areas for a Laser Trimming System. Objective Our client an electronic equipment manufacturer was keen to understand the APAC market size. Client was even interested in knowing equipment users and were they using laser trimming devices…

Focus group with affluent men who purchase high end gadgets were conducted to assess one of the high end mobile phone and its specifications in EU5 countries

September 13, 2015

Stellarix worked with a leading mobile phone manufacturer to understand the mobile specifications like apps, hardware and interface feedback and what can be done in their upcoming model including the design of the bar handset. Objective Our client was keen to understand the perception of mobile users on how the…

Identifying the usage, monthly consumption and dishes on which mayonnaise is used in APAC Countries

September 13, 2015

Stellarix worked with a global consulting firm to understand the use of mayonnaise in different dishes served in APAC region. Objective The end client wanted to understand the different dishes in which mayonnaise is used so that any modification can be made to the flavor or mayonnaise can be custom…

Opportunity Analysis for Biological Rheumatoid Arthritis Drug Across Multiple Countries in Middle East

August 31, 2015

Stellarix worked with an International Market Research firm discerning market opportunity, treatment algorithm and trends, existing key players in the biological rheumatoid arthritis drug market across multiple countries in middle east. The client needed insights on market needs, trends and win loss analysis on rheumatoid arthritis drug, before launching its…

Company Profiles for Spine Implants Market in EU Region

August 31, 2015

Stellarix worked with a leading healthcare consulting firm for conducting SWOT analysis of key players in the Spine Implants market in European region. Objectives The research objective was to conduct company profiling and screening them on basis of their business and operation metrics, product portfolio, pipeline products, company’s organizational size…

Segmentation Study for Personal Auto Insurance Buyers

August 31, 2015

Stellarix worked with a leading insurance firm on re-evaluating strategies. Objectives The research objective was to determine whether direct marketing would help increase market share, marketing themes and product features that could be used to differentiate it in different market segments, the potential profitability of different segments. Approach Different segments…

Scenario planning for starting up new segment in company

August 31, 2015

Stellarix worked with a leading global FMCG firm on evaluating the way a new segment would work within their company and how would it effect the overall functioning of the organization. Objectives The research objective was to evaluate the working and effect of new business segment. Approach Stellarix conducted extensive…

Opportunity Assessment for Hospital to Home healthcare segment in USA and Canada

August 31, 2015

Stellarix worked with one of the world’s top consulting firm on identifying cross sell and other potential opportunity for hospital to home healthcare segment in USA and Canada. The research turn-out was to be fed into the global marketing strategy of the end client. Objective The research objective was to…



WHITE PAPERS


Global Curved Television Market- 2015 to 2025

May 24, 2017

Global Curved Television Market is expected to achieve considerable growth, particularly in Asia Pacific region over the forecast period. The demand for sophisticated electronics will experience boost on account of shifting customer ideologies towards image quality, size, and features provided by the products. Furthermore, this can be linked directly to…

Global Beauty Products Market- 2015 to 2025

May 19, 2017

Global beauty products market is anticipated to witness substantial growth, particularly in the regions of Brazil, China, India, and Russia. This can be attributed to the increasing geriatric population, global air pollution, and growing use of tobacco & alcohol. The emergence of an upper middle class in developing countries brings…

The Quintessential Tool to Accelerate Innovation

August 31, 2015

Introduction In a world where technology and product knowledge have become easily accessible, technology firms need to look outside their own R&D departments to find sources of new technologies and innovations. It no longer seems possible for any company to innovate alone. But how could such companies successfully identify the…