Opportunity Assessment for Hospital to Home healthcare segment in USA and Canada

In

Stellarix worked with one of the world’s top consulting firm on identifying cross sell and other potential opportunity for hospital to home healthcare segment in USA and Canada. The research turn-out was to be fed into the global marketing strategy of the end client.

Objective

The research objective was to conduct market sizing, value chain analysis and evaluate the dynamics of key stakeholders in this niche segment. The study aimed to support client’s future strategic goals and milestones.

Approach

  1. Stellarix, conducted extensive CATI and desk based research to probe willingness of HCPs to support hospital to home healthcare setups for chronic patients.
  2. Top stakeholders at hospitals and hospital networks were interviewed to gather insights, current and future landscape of hospitals in home healthcare segment across target geography.
  3. A detailed country recommendation report was readout to the client.

Outcome

A research upshot was created to help and support strategic roadmap for end client through 2014-2020 in hospital to home care segment by probing and evaluating customer’s willingness, opportunity areas and key expectation.

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