Stellarix worked with a global IT consulting firm to identify key opportunity areas and understand the unmet needs in the analytics space. The end client; a global EMR and Health Analytics product developer seek to assess and map key IT initiatives (focused on healthcare analytics) across Accountable Care Organizations (ACO) in USA
The research objective was to conduct market access, opportunity assessment, identify key players and need analysis to evaluate to assess and map key IT initiatives across Accountable Care Organizations in target geography
- Stellarix, conducted extensive desk based research to identify key players
- And developed a potential list of ACO Analytics purchasers in the market, mapped key players and providers and probed key decision makers to evaluate their willingness to adopt an advanced analytics solution across their ACOs.
- The data collected was analysed using statistical methods (SPSS).
The research findings helped our client to analyse and identify key opportunity areas in the market and reach out to the most potential target customer base.